Zigleys

Strut Communications partnered with Zigleys to elevate their digital presence, crafting a content strategy that pushed beyond elegant visuals to spark an empowering natural hair movement online. We established a unique lane for Zigleys in the luxury hair accessories space, blending their reverence for Black heritage with a commitment to celebrating and empowering Black hair. Our approach balanced high-end aesthetics with rich storytelling rooted in culture, conversation, and the pride of Black hair. By combining luxury appeal with cultural depth, we positioned Zigleys as a trendsetting brand that doesn’t just adorn but uplifts, igniting meaningful conversations in the Black hair community.