Make every scroll a strut-worthy moment
ABOUT STRUT COMMUNICATIONS
We craft stories that turn brands into icons and followers into brand fanatics. We’re here to amplify voices that matter with content that sticks—captivating, culture-shifting, and unabashedly creative.
OUR CLIENTS HAVE BEEN FEATURED IN
We create can’t-miss content that’s always creative, conceptual, and culturally tuned in.
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We elevate brands with editorial-driven content that commands attention. Guided by our roots in journalism, media, and pop culture, we go beyond the basics to craft multi-dimensional content that showcases your brand’s voice and vision on social media and beyond. With a unique blend of strategic insight and bold creativity, we create content that not only looks good but moves people.
We’re not here for the status quo. Our approach to content is fresh, feisty, and fiercely original—an antidote to cookie-cutter campaigns and recycled ideas. For brands ready to lead, Strut offers an opportunity to stand out, spark conversations, and build a resonant presence. When we say we’ll broadcast your brand, we really mean it, committed to crafting a narrative that your people can’t help but tune into.
Work with us to turn up the volume of your brand.
OUR SERVICES INCLUDE:
Content Strategy
Content Creation
Content Production
Campaign Development
Social Media Management
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BTS & On-Site Social Media
Influencer & UGC Campaigns
Email Marketing Management
Graphic Design
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Founded in 2018
We’ve been making brands strut online since 2018, and we’re only just getting started.
100+ Brands Elevated
From grassroots to global, our content has elevated brands of every scale.
Black, Woman, and LGBTQIA+ Owned
Led by visionary women who are culturally in tune and deeply attuned to what diverse audiences care about.
40+ Years of Collective Experience
With decades of combined expertise, we’ve mastered the art and strategy of standout content.
MEET THE TEAM
MEET THE TEAM
Gabriella Layne-Avery
FOUNDER & CONTENT-IN-CHIEF
LEO
MEDIA MAVEN
FASHIONISTA
DOG MOM
Gabriella Layne-Avery is a creative force in content marketing, blending a decade of expertise across public relations, journalism, and digital strategy to help brands go from just another voice to the voice online.
A first-gen New Yorker with Caribbean roots, Gabriella infuses cultural authenticity into every strategy, ensuring brands aren’t just seen—they’re felt. Her journey began while pursuing her M.A. in Public Relations at the University of Southern California’s Annenberg School for Communication & Journalism, where she launched a digital magazine to amplify Black women in fashion and wrote a groundbreaking thesis on how Black-owned brands are rewriting the PR playbook through social media. That insight became the foundation of her approach at Strut: content as the ultimate PR power move.
Gabriella is a graduate of Goldman Sach’s 10,000 Small Businesses Program, the Chase for Business Minority Entrepreneurs Program, and the Black Girl Venture’s Emerging Leaders Program. When she’s not “contenting” (yes, that’s what she calls it), you’ll find her re-watching a 90s sitcom, supporting a Black-owned business, or lost in the pages of a great book.
HEAD OF
CONTENT PRODUCTION
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Gabrielle (Jai) Layne-Avery is a seasoned filmmaker whose journey began with working on a Nike commercial featuring LeBron James while attending high school in Akron, OH—a pivotal moment that sparked her lifelong passion for storytelling through film. With over a decade of experience, Jai has worked on high-profile SAG commercials for brands like Geico, Samsung, and Hyundai, as well as projects featured on networks including Lifetime and BET. Her life’s work is focused on championing stories for people of color and the LGBTQIA+ community.
ONLINE BUSINESS
MANAGER
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Saba is a proud Haitian-American and world traveler living in the Dallas, Texas area. She left her 10-year serving job to start her journey as a virtual assistant and later grew to be highly sought after in the online space. She eventually grew an industry-leading virtual assistant program and operations agency, Her Support System, and now serves as a business coach and operations strategist.
CONTENT
MANAGER
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Brooklyn is a creative Child of God hailing from sunny Los Angeles, California. As a graduating senior from the prestigious Spelman College, the top Historically Black College/University in the nation, she brings a unique blend of expertise and passion to the table. Consider her your go-to Gen Z expert and social media guru. With a knack for storytelling and an insatiable zest for life and digital media, she’s the not-so-secret weapon of our social media team.
COMMUNITY
MANAGER
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Based in Richmond, B.C., Shannon brings a versatile background in marketing and communications, with experience spanning SaaS, pet care, and wine industries. As the team’s anchor, she manages our clients’ online communities and keeps projects on task and on schedule, ensuring work is delivered with precision and flair. Outside of work, she’s a dedicated gamer on her Switch, a loving mom of two, and a proud dog mom to two rescue pups.
LEAD
DESIGNER
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Born and raised in the Bahamas, Zanya is a creative force who brings a unique blend of artistry and global perspective to our team. She now embraces the freedom of a digital nomad lifestyle, traveling the world full-time while creating top-tier designs for our clients and running her design studio, Thrive Design Haus. Zanya channels her diverse experiences into crafting visually captivating and impactful work. When she's not designing, you'll find her exploring new destinations or diving into the latest on YouTube—whether creating content or finding inspiration.
DESIGNER
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A true lover of freedom, Destiny is a Barbados-born and bred brand designer who follows her passions wherever they lead, wearing many creative hats—from photographer and artist to designer. With a knack for problem-solving and a sharp business mindset, she brings a unique blend of creativity and strategy to every project. Her dream? To travel the world, supporting herself through self-expression and creating things she finds genuinely dope. When she isn’t creating stroll-stopping content for our clients, she’s running her own business, the Fated Creative Agency.
VIDEO
EDITOR
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Sophie is a social media-savvy video editor currently in school studying cinematography. With a passion for event planning, she dreams of creating experiences specifically for Black women and women of color. When she’s not editing or studying, she’s journaling, training for her first 5K, or diving into her love for travel. A basic-level Korean speaker and the oldest daughter, Sophie’s creativity and ambition make her a perfect fit for Strut’s bold, dynamic team.
Our mission
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Our mission ✓
Our mission
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Our mission ✓
We create prime time content that turns your IRL impact into online influence.
For the rebels, the rule-breakers, and the brands that don’t do ordinary, we translate your real-world impact into online stories that resonate, inspire, and keep your audience leaning in. Are you ready to make some noise?
