AHSID

We crafted an online presence for AHSID (The Association for Hidradenitis Suppurativa) that not only expanded reach but embodied AHSID’s mission of making those living with HS feel seen, heard, and cared for. We fine-tuned their content strategy to produce original, mission-driven content, alongside leveraging AHSID’s network of HS influencers and medical professionals to drive ambassador and UGC initiatives to amplify authentic, diverse voices on their social channels. Through this approach, we increased AHSID’s reach by 36.5% and follower count by 41.3% in just three months. Strut also led content production and on-the-ground social coverage for AHSID’s first in-person summit in Detroit, solidifying AHSID as the flagpole community in the HS and chronic illness space.