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Steps for Creating Content With Value for Your Community

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In today’s fast-paced digital world, where information is abundant, and attention spans are limited, effective communication is key to building a strong and engaged community. Much like a deck of cards, you have a unique set of valuable insights and knowledge to share with your audience. The question is, how do you drop these gems in a way that resonates and empowers your community? 

We’re here to take a page from our own book (or deck) and share our best gems for this very purpose.✨

#1: Keep it Simple

One of the principles of sharing your knowledge and insights is to keep it simple. It’s easy to forget that your audience might not have the same level of expertise or familiarity with the subject matter as you do. So, remember – your audience knows way less than you do. Break it down into bite-sized pieces so they get it!

When you simplify things, you make your content accessible to a broader audience. Instead of overwhelming your audience with complex jargon or confusing explanations, strive for clarity and simplicity. Use everyday language and relatable examples to ensure that your audience can easily grasp the message you’re conveying.

#2: Make it Actionable

Sharing gems of wisdom isn’t just about providing information; it’s about helping your community put that knowledge into action! To do this, make it possible for your community to walk away with a quick win. That’s how you keep’em coming back for more.

Think about how you can turn your insights into actionable steps or practical tips that your audience can implement immediately. Providing actionable advice fosters engagement and trust.

Your community will appreciate that you’re not just telling them WHAT to do but also showing them HOW to do it.


#3: Focus on One Topic

In your journey to empower your community with valuable gems, it’s essential to remember that less is often more. Just like you wouldn’t wear all your accessories at once, you shouldn’t drop all your knowledge in a single post.

Treat your gems like accessories; take at least one off before you leave the house! Don’t spend them all in one place (err, we mean, a single post).

By focusing your energy on one key point or theme in each piece of content, you can provide depth and clarity, allowing your audience to absorb and appreciate the information. This approach also creates anticipation for future posts, as your community will eagerly look forward to the next gem you have in store for them.


Sharing your best gems for empowering your community is not just about spitting knowledge; it’s about making a lasting impact. By keeping it simple, making it actionable, and focusing on one thing at a time, you can rest assured that your audience will not only understand what you’re saying but will also find value in what you’re sharing.

So, next time you’re planning content for your community, remember these 3 principles: simplicity, actionability, and focus. In doing so, you’ll be well on your way to creating a more engaged and empowered community that keeps coming back for more of your valuable gems.

Need help making your content strategy and gem dropping, simple and actionable? Grab the full content prompt + a deck of 31 cards in our Strut Shop.✨[Grab Your Content Cards Here]✨

All Images Sourced from Giphy


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