The Ultimate Content Strategy Toolkit for Small Business Owners

Unpopular opinion: If you’re a small business owner, you’re also a content creator. Why? Because content marketing has been, and will continue to be, one of the most effective (not to mention affordable AND accessible) forms of marketing.  Content marketing is a prime opportunity to organically grow your awareness, reach, and most importantly, your brand […]

5 Signs that Your Content Marketing Strategy Need a Revamp

Black woman saying let's start over

If your content marketing plans are broken, I have the tools to fix it. So, are you ready for a revamp?  The #1 thing that hinders small business owners from growing on social media is our self-serving attitude. We think way too much about what we want to get out of our content: more followers, more likes, […]

How to Repurpose Your Content: The 4 R’s of Content Marketing

Tamy Roman saying "If it's meant to be it will circle its way back

Do you like putting all of your time, sweat, and tears into content only to use it ONCE in hopes that it gets the traction it deserves? No? Then it’s time for you to start repurposing content using the 4 R’s of content marketing.  Before we dive into this topic, there are a few words […]

4 Steps to Creating High Converting Content on Social Media

Gabriel Union saying "Did you get the views? Did you get the clicks? Did you get the engagement?"

These four steps to creating high converting content are simple but slept on — but not anymore! At one point in time, Instagram was all about posting the most beautiful, aesthetically pleasing images possible. Posting too many graphics was considered criminal. And can you believe that once upon a time, it wasn’t even possible to […]