Let's Stroll Down Memory Lane

Recent Projects

PR Couture

Services

Strut Strategy Suite (Monthly Content Strategy, Content Development & Social Media Management)

Date

Ongoing

Branding Over Birthday Brunch Invitation post

The Story

Before we started working together, PR Couture had already amassed a highly respected platform among Communications professionals with over 15K followers. Their business model had evolved to focus more on business coaching & mentorship, and they needed a revamped content strategy that promoted these services while maintaining their focus on being a premier community for industry professionals.

Within the first 6 months of working with Strut Communications, PR Couture was gaining 100 organic new followers on average weekly. With our support, coaching, and creative direction, founder Crosby Noricks was able to start to showing up confidently on Reels & IG Live, further establishing their reputation as a leading platform and increase conversions into their programs & events.

Epic Fab Girl

Services

Service: Strut Strategy Suite (Monthly Content Strategy, Content Development & Social Media Management)

Date

Ongoing

The Story

Epic Fab Girl is a digital community that helps Christian women entrepreneurs grow their biz + faith. Although they already had a well-cultivated community, they needed support with refining their content creation workflow and creating appealing, branded content for their Instagram page.

The Strut Communications team refined Epic Fab Girl’s social media branding, gave their content marketing strategy a refresh with a stronger focus on shareable, high converting content, and introduced systems to simplify the process for organizing brand collabs and partnerships on social media.

Instagram post quote "Yes, I'm a Boss But God is My CEO"

Bet On My Brand

Services

Service: Social Optimization Suite (Done With You Content Strategy Development & Social Media Branding)

Date

Summer 2021

Tiera Gray of Bet On My Brand tending to red pink flowers With Quick Question pop up

The Story

Before working with Strut Communications, Bet On My Brand founder Tiera Gray was struggling to show up consistently on social media with content that positioned her as a thought leader while attracting aligned clients who were a good fit for her premium services and offers.

The Strut Communications team developed a manageable content marketing strategy for Bet On My Brand that clarified her messaging & positioning while empowering her to show up consistently and confidently without having to make social media the main focus of her business. We accomplished this by defining her content pillars, conducting hashtag research, designed custom branded templates, and developing a bank of content ideas to help her skip the legwork and overwhelm that often comes with content creation for social media.

Since working with Strut Communications, Tiera has been able to show up consistently for her brand on social media while carving out a space for herself as the go-to brand designer for bold, ambitious, business-minded Black women.

Rolla Skate Club

Services

Service: Social Optimization Suite (Done With You Content Strategy Development & Social Media Branding)

Date

Summer 2021

The Story

Rolla Skate Club is a global community of empowered women + on wheels. Although Rolla Skate Club had a presence on multiple platforms, they were overwhelmed with content overload and unclear about how to use each platform to attract new students and instructors for their in-person and virtual programming. Together, we developed a 360-strategy for each of their platforms including Instagram, their email list, their Facebook Group, and company blog. We defined clear, specific, and actionable content pillars to help them communicate their key messages effectively, designed custom templates to keep their content appealing and on-brand across all platforms, and created a bank of content ideas to take the guessing out of creating compelling, shareable content for their business. After working with us, the Rolla Skate Club had more clarity about how to use each of their platforms to attract & nurture skate enthusiasts as well as a streamlined workflow to create content and show up consistently.

Thank you so much for your thought, structure and creativity…We’re getting a lot more engagement on our posts — the reels especially!” – Lucy Croysdill
Rolling with the homies in bright yellow on black background with an illustration of a yellow roller skate