Blog - Strut Communications: Content Marketing Strategy & Social Media Management for Women of Color Entrepreneurs

The Blog

Gabriel Union saying "Did you get the views? Did you get the clicks? Did you get the engagement?"

4 Steps to Creating High Converting Content on Social Media

Tamy Roman saying "If it's meant to be it will circle its way back

How to Repurpose Your Content: The 4 R’s of Content Marketing

5 Signs that Your Content Marketing Strategy Need a Revamp

Protected: Content Cards Case Study Vault

The Ultimate Content Strategy Toolkit for Small Business Owners

3 Keys to Creating Engaging Holiday Social Media Post Ideas

Any @officialswv Stans in the building? 👀🙋🏿‍♀️
SO I’ve been watching the SWV & Escape: Queens of R&B reality show because I love 90s R&B and I’m a huge fan of both groups. And while I was expecting to get a dose of nostalgia and some good SANGING when I watched, I found myself fascinated by this constant debate over which group should be the headliner of their tour - which isn’t happening anymore, and I’m pissed 😤
Questions that kept coming up included:
🤔 Should it be based on followers?
🤔 Should it be based on deference, streams and album sales?
🤔 Which informs who will sell the most tickets?
Here’s my take: I don’t believe, and will never believe, that more followers = more impact, influence, or even more ability to make sales. Followers just let you know the size of audience you have; it doesn’t let you know how many of those followers are engaged, invested, and truly impacted by you or your work.
When I think about followers, especially in relation to sales, I think about things like:
✨ How many of these followers are actively engaging in your content?
✨ How many of them are seeing your content at all?
✨ How many of them are just ghost followers who likely won’t engage or buy anything from you at all?
✨ How many of them are just bots?
So yes, followers are amazing, and it’s great to constantly grow your audience. But is it a true indicator of impact, influence, or sales? IMO, the answer is no.
I think we would all be better if we focused less on followers and more on providing value, and fostering connections that can translate beyond social media - whether that be customers, collaborators, or just connections in your network. I’m fine with being everybody’s favorite small account as long as my business keeps growing off the gram 😂
So if you’re like me, and you care more about impact & influence over follower counts, swipe for my take on how to think differently about followers and save this post 📌 for later if you find it helpful ✨
& while I have you here, you know I have to ask: what’s your favorite SWV song? Mine is Anything - the Wu Tang Remix 😆

I might be the most anti-social media person to wo

Social media isn’t a game of mastery; it’s a g

Shoutout to the girls like @angelreese10 and carri

Smiling from ear to ear because I’m doing THE TH

Strut Communications is a creative studio that crafts headline-making multimedia content for social impact brands with major stories to share. Consider us the Editor in Chief of your online presence as we magnify your message into into an online movement with beautifully branded, community centered storytelling and seamless systems for social media & beyond.

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